Graphic and illustration design
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Workflow
Phase 1
Concept, Style & Script
Together with your team, we will brainstorm about the animation’s concept, design and script. Planning, briefing and conditions will also be discussed. Your team will be responsible for delivering the script’s content – or the script itself. Depending on the script’s status, we can help finalise it, or work with a copywriter to bring it to its full potential. Using mood boards with various perspectives, we’ll determine the style together.
- brainstorming and debriefing
- determining / receiving content from the client
- developing the voiceover script
- making a mood board that determines the animation concept and design
Phase 2
Storyboard, Design & Voiceover
In this phase, we visualise the script and sketch it out on storyboards. We present the design in two stills, developed in the selected style. Then, we select a voiceover talent and music, if needed. Together, these elements provide a clear picture of what the finished animation will look like.
- translating the script into a storyboard
- developing two stills in the chosen design
- selecting voiceover talent and music, if needed
Phase 3
Execution, Production & Delivery
When you are satisfied with every ingredient (script, storyboard, design and voiceover), we start executing. That means recording the voiceover and developing the illustrations so that illustration can begin. Sound effects will be added to the animation, as well as (stock) music, if needed.
- preparing the artboards for animation
- recording the voiceover under our supervision
- translating the artboards and voiceover into animations
- presenting the rough version
- sending the animation to the sound studio, where sound and music is added
- providing stills from the animation to be used for promotional purposes
delivering the final animation!