For years, they’ve been hidden among the thousands of bikes in the Smakkelaarsveld: artist David van de Kop’s series of large sculptures. What a shame! But they will be hidden no more, thanks to an audio tour narrated by Mayor Jan van Zanen. You can download the free audio tour on the website of initiator Bureau Nada. Learn more about the past, present and future of these sculptures and the area around the station.
subsoda created iconography of the sculptures, and signage and information boards for the Smakkelaarsveld.
The municipality of Hilversum invited five artists to design artwork that honoured famous architect W.M. Dudok. The works would be brought to life in the central Market Square. To get the public involved, the city invited people to vote for their favourite design. In addition to these invitations, we designed panels for the exhibition in the beautiful Hilversum City Hall, one of Dudok’s most important works.
There’s no better networking dinner in Utrecht than Het Utrecht Diner. And we were asked to design the menu for the big event. We chose the most well known symbol in the city: the Dom tower. We designed 20 different illustrations in total, and each one depicted the Dom in the same size. This added a special (networking) function to the menus: attendees could split their Dom into fours, and trade the pieces with tablemates. Together, they all developed new creations from the pieces.
In addition, we created a bidder’s card out of part of the menu, which participants used for the auction that took place later in the evening.
For Utrecht University Museum, we developed the graphic elements for their exhibition ‘Fluid Matter’. The artwork in the exhibit meets at the intersection between art and bioscience.
We used a variety of gradient colours in the design, and gave each panel a slightly different background, to give the visual identity a fluid character.
In addition to the poster and panels, we developed a route with questions, in order to engage a younger audience in the exhibition, and make the artwork more accessible to them. We also developed a special icon for each artwork, to make the work easier to recognise. Visitors could also use the icons on their ballots to vote for their favourite piece.