Familie van Rijk (Family van Rijk) is a boutique food store. Here, you can buy your everyday lunch items, but also the finest local food delicacies around. The founders Ray and IJk wanted to open a shop in which everyone feels welcome and wants to be part of the 'Van Rijk Family’. We designed a matching dynamic identity for them. With their own family crest and a line system that lets them connect everything that is important. They can even create a family tree.