For Utrecht University Museum, we developed the graphic elements for their exhibition ‘Fluid Matter’. The artwork in the exhibit meets at the intersection between art and bioscience.
We used a variety of gradient colours in the design, and gave each panel a slightly different background, to give the visual identity a fluid character.
In addition to the poster and panels, we developed a route with questions, in order to engage a younger audience in the exhibition, and make the artwork more accessible to them. We also developed a special icon for each artwork, to make the work easier to recognise. Visitors could also use the icons on their ballots to vote for their favourite piece.