There’s no better networking dinner in Utrecht than Het Utrecht Diner. And we were asked to design the menu for the big event. We chose the most well known symbol in the city: the Dom tower. We designed 20 different illustrations in total, and each one depicted the Dom in the same size. This added a special (networking) function to the menus: attendees could split their Dom into fours, and trade the pieces with tablemates. Together, they all developed new creations from the pieces.
In addition, we created a bidder’s card out of part of the menu, which participants used for the auction that took place later in the evening.